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Because our minds rebel against the thought of having to go hungry, eating foods we know damn well are good for us - but taste horrible, doing exercise that we hate doing! No sane person would put themselves through such torture voluntarily - or if they did, they wouldn't torture themselves for long. That's why many of us are drawn to simple, but ultimately short term solutions such as pill popping and starvation type diets.
Such solutions not only fail to work in the long term but they make any future weight loss attempts harder to achieve because our metabolism slows down and/or our bodies operate in starvation mode. So How Do You Lose Weight And Keep It Off?It's a state of mind! Yes, you will need to change the way you eat and possibly do more exercise - but that is not where your focus needs to be because you will fail! OK, you may succeed in losing weight initially through sheer willpower and determination. But once your goal weight is achieved you'll breathe a sigh of relief, be thankful that your torture has ended and proceed to put it all back on! Why? Because your mindset is the same it was when you embarked on your weight loss journey. You are still thinking the same old thoughts, have the same old unsupportive beliefs about yourself and your environment and deal with your emotions in the same old way.
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